Eric Marjoram of Marjoram Creative

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Speaking of learning a thing or two…  Todd and I have been in the sales and marketing game for a long time, and continue to be amazed at how much more we have to learn.  Eric Marjoram, owner of Marjoram Creative provides a wealth of eye-opening insights in this episode.

For example, Eric’s baseline questions when getting to know a new client are terrific examples of getting to the heart of the matter quickly:

• Who are you?
• Who is your audience?
• Do they think you are who you say you are?

That third question is the biggie.  The business exec’s opinion and the prospect’s opinion “…don’t always match up,” he says with a smile; indicating he really means “don’t match up too often.”  Maybe we should all be asking ourselves that question on a regular basis.

Eric’s take on “Identity” and “Brand” also gets you thinking creatively.  “An identity lives between our ears.  A brand lives the hearts of the people who use our products or services,” he says.  Chew on those statement for a while …and then consider this one:  “It’s their experience that creates a brand,” he asserts – referring to customers.  It really is NOT about our products or our services. It’s the whole start to finish experience of those who buy what we sell.

You’ll also want to hear his take on what’s coming down the road the next few years.  Yes, of course it’s more and more technology, but applied how?  Take a listen and let me know if you’re as intrigued with Marjoram’s perspective as we are!